size matters

At the staff lunch, my boss put her car key on the table. It is the size of a baked potato. She drives a BMW. My husband's new car key is the size of a hard-boiled egg. He drives a Mazda. The newer and better the car, the bigger the key. In the meantime, cell phones get smaller and smaller and smaller, unless you have a Blackberry, then it's roughly the size of one of those big chocolate chip cookies at the deli. Except for Blackberries, if your cell phone is so small you could mistake it for an after-eight mint, then it's the best cell phone.

They have the technology to squish a million complex functions into a teeny weeny little chip, so what's with these car keys?

Oh, marketing. I forgot.

question: why do we let people feed us arbitrary notions of what we should think is desirable?

mompoet - baffled